Range Rover was a crazy interesting project, since I got involved in so many different fields – directing, dop’ing, editing and writing the creative. Even though I’ve been shooting commercials for more than 10 years I’ve learnt a lot on this project. Here is one useful trick I wanted to try out.
No one likes long PPM meetings and as we all know discussing the packshot can take forever. I wanted to avoid that and learnt some basic 3D. Since our packshot involved 5 cars there were multiple options of shooting & placing the cars. I prepared all possible variations in 3D and let the client pick among 3 of them. Client quickly picked his favourite composition at PPM and that avoided this discussion during the shoot, when the time is so precious.
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